What are the factors which are leading to the growth of digital marketing?

Digital Marketing Company

There is a constant evolution in the marketing world, not to mention the increased popularity of social media, enhanced automation, and customer-centric campaigns. Customers are getting more demanding with the education they are getting online, and the best digital marketing company in Kolkata needs to level up its game. 

Digital marketing can be improvised with the advent of technology and digital marketing techniques, according to buyers’ patterns, personal preferences, and behavioral history. 

This blog, by the digital marketing company in Kolkata, will help you understand the factors that lead to the growth of digital marketing. 

5 factors responsible for the growth of digital marketing 

This section has been elaborated by the digital marketing company in Kolkata, on Technology, content and storytelling, mobile platforms, growth hacking and reviews, and social media. Read to the end of the blog. 

Technology

The first thing to mention is technology. With the help of AI and Chatbots running the customer service segment, it is impossible to deny the importance of artificial intelligence that has empowered live chat tools. 

This particular software lessens the stress of repeated tasks and helps customers receive relevant and instant responses. Many companies now resort to Whatsapp, Facebook Messenger, and Slack in order to create their own personalized bots for keeping customers happy and satisfied. 

Content & Storytelling

Content is indeed king. Interesting,thought-inducing, informative content is a vital part of digital marketing strategies. Entrepreneurs, aiming to make a mark on their new brand, must consider developing engaging content that grabs the attention and retains buyers for longer durations. 

The perfect content on social media channels at the right time will lead you to huge traffics, making customers aware of transparency and brand values.

Mobile platforms

For customers who spend most of their time on their mobile devices, mobile marketing becomes another field that needs concentration. 

With a basic yet effective mobile strategy as well as a website, digital marketing companies, like the best digital marketing company in Kolkata benefit from various phone applications like text messages, Whatsapp, or even payment gateways.

Growth hacking and reviews

Video marketing tools and SEO form an essential part of growth hacking, which will inevitably grow and scale one’s business. The number of reviews is a different factor that Google considers while giving a rank to your website. 

This is essential, and companies should keep their focus on efforts as well as the number and quality of Google reviews, Yelp reviews, Facebook reviews, etc.

Social media

Social media presence is important and significant nowadays, no way one can ignore it and grow their business. Whenever any customer hears about a company, they look it up on social media. 

Its presence, being there means authenticity. With the help of healthy and active social media accounts, businesses can have prolonged customer engagements, existing customer retention, and new customers.

Conclusion 

There you go with What are factors which are leading to the growth of digital marketing? by the digital marketing company in Kolkata. 

If this blog has made you ask more about the factor that leads to the growth of digital marketing and how you can implement it on your brand, do not forget to visit our website https://www.esspesoft.com/