Responsive Website Design Best Practices in 2024

 

An approach to responsive web design focuses on upgrading the user experience upon accessing it from different devices. Aiming to create a responsive design omits the effort of designing separate websites for every device type. Responsive website design ensures that the website provides a consistent user experience by adjusting automatically to the screen size of the user’s device, no matter what device they are accessing the website from. As a websitedevelopment company in Kolkata, we know what it takes to ensure a responsive website design and would thus like to share some insight on the best practices of responsive website design in 2024.

Scalable Vector Graphics (SVG)

Using SVG for the graphics elements in your websites contributes largely to ensuring responsiveness. SVG is different from other formats, such as JPEG or PNG, because it is an XML-based vector image format. SVG graphics are defined by mathematical formulas that define the shapes, lines, and image colour.

 

The best thing about using SVG is that it is flexible in any dimension without losing quality. SVG will resize to any screen size or dimension, and it doesn’t matter if you decrease or increase the size of an SVG image; its shapes and lines remain sharp and smooth.

 

SVG images are useful to ensure accessibility for users with disabilities because they can be accessed by assistive technologies. It also supports text alternatives, which allow screen readers to accurately describe content.

Layouts and Fluid Grids

Implementing fluid grid systems can help create flexible and adaptable layouts. Using fluid grid systems such as CSS Grid or Flexbox ensures that content gets adjusted automatically to different screen sizes and orientations.

 

Being a website design company in Kolkata, we always prefer using a fluid grid system, as it divides web page layout into columns and rows. Fluid grids are different from fixed-width grids in that they use relative units to define column width instead of having a set pixel width. The unit in fluid grids uses percentage as a unit to define columns, allowing the grid to adjust and resize automatically according to the available screen width.

 

Fluid grids and media queries are often used together to make the layout more refined for different device types. Further, using fluid grids also emphasises using fluid images, in which images can be set to a maximum width of 100% within their containers so that they can be proportionally scaled with the layout. This helps images stay at their maximum size on different screen sizes.

Mobile-First Approach

From our experience as a website design company in Kolkata, we know the importance of a mobile-first approach before the increase in the use of smartphones among users. Optimising your website for smartphones involves minimising the use of resources and omitting unnecessary scripts and complex layouts. This contributes to enhancing website speed and improving overall performance for both mobile and desktop.

 

Mobile-first approaches ensure that the content and graphics elements of a website get adjusted to the different screen sizes of mobile devices. Further mobile-first design also blends with SEO best practices and guidelines. Search engines prioritise mobile-friendly websites more than anything and rank them higher in the search engine results pages (SERPs).

Typography

Typography is another important consideration when aiming for responsive website design. It is important to make sure that the typography is readable and legible on all types of devices. Choosing fonts that are eye-pleasing and go well with your brand can be an extra advantage. It is recommended to use units such as em or rem for font sizes rather than fixed pixel values, as it helps text adjust to different screen sizes.

 

Our best website designers in Kolkata always make sure to maintain a typography hierarchy to guide users throughout the content. It is better to use different font sizes, weights, and styles as per the different levels of importance. It is also necessary to adjust the size of touch targets for any kind of interactive element.

Dark Mode Optimisation

Dark mode has become a popular trend in recent years for creating responsive websites. This encircles using dark colour schemes in website design approaches. Dark mode aims to ensure smooth readability in low-light conditions.

 

Dark mode optimisation deals with designing a visual hierarchy within the elements of the UI by using different shades of dark colour and keeping the focus on key content and interactive elements. One of the most important things to consider is that there should be an option to switch between normal mode and dark mode.

 

Images and media elements also need to adjust to the dark mode that can blend with the overall colour scheme. This can be done by altering the brightness, contrast, and saturation of images so that they are not too bright under low-light conditions.

 

Esspesoft is one of the best website design companies in Kolkata, providing the best and most affordable website design services in Kolkata. Our team of the best website designers is dedicated to catering to your unique branding needs and implementing those into a stunning website. We are not just an agency but your strategic partners, providing you with good support and maintaining transparency in communication, guidance, and updates throughout and after the development life cycle.