Google Business Profile Guidelines Updated To Include Products

Digital Marketing

Retail businesses can now be added in-store products to their legal  Google Business Profile listings. Google recently updated its algorithm. Things are new now, we have to start from scratch.

How does it work, when customers search for a Business Profile, how can they find a product carousel (on the Maps on mobile), or a carousel as well as Products if they’re using Google Search?

All these questions will be answered in this blog, by Esspesoft, the best digital marketing company in Kolkata. Stay tuned to know more about the new guidelines.

“Products” Tab

With the help of the “Products” Tab, customers can easily

●   Click on a featured product card in order to view the product details.

●   Click on a product category in order to view an overview.

●   Click on a product within a product category in order to view the product details.

Google has offered facilities such as:

●   Chat or call in order to find out more about the products or their authenticity.

●   Click on the button leading to your website to purchase online.

●   Provide feedback for any copyright or legal issues.

Two ways to add products to your Business Profile

●   Doing it manually with the help of a Product Editor.

●   Using the Pointy app with the help of the Point of Sale (POS) system.

●   In order to preview how products will appear on the screen, to customers on Google Search, the managers must click on ‘See it on Google' before uploading.

Shopping Ad Policies By Google

Here are some required guidelines, Shopping Ad Policies by Google that retailers and advertisers who are interested to add products to their Business Profiles.

Google does not allow regulated products such as:

Alcohol

Gambling

Tobacco

Financial services

Unapproved supplements

Pharmaceuticals

Health & medical devices

Why Google Care?

It is because allowing shoppers to browse or go through items along with their prices before they walk into a store, can help increase sales and visits from both new and returning customers.

With the fast approach to holiday season shopping, advertisers and retailers are allowed to add products to their Google Business Profiles, wanting increased visibility, should do so as soon as possible.

Conclusion

There you go with the GOOGLE BUSINESS PROFILE GUIDELINES UPDATED TO INCLUDE PRODUCTS blog, from the best digital marketing company in Kolkata, Esspesoft. Click the link to know more about us, as we can help, esspesoft.com

It is requested for all the advertisers and retailers maintain the decorum Goggle guidelines have. Happy selling.