Google Business Profile Guidelines Updated To Include Products

Digital Marketing

Retail businesses can now be added in-store products to their legal  Google Business Profile listings. Google recently updated its algorithm. Things are new now, we have to start from scratch.

How does it work, when customers search for a Business Profile, how can they find a product carousel (on the Maps on mobile), or a carousel as well as Products if they’re using Google Search?

All these questions will be answered in this blog, by Esspesoft, the best digital marketing company in Kolkata. Stay tuned to know more about the new guidelines.

“Products” Tab

With the help of the “Products” Tab, customers can easily

●   Click on a featured product card in order to view the product details.

●   Click on a product category in order to view an overview.

●   Click on a product within a product category in order to view the product details.

Google has offered facilities such as:

●   Chat or call in order to find out more about the products or their authenticity.

●   Click on the button leading to your website to purchase online.

●   Provide feedback for any copyright or legal issues.

Two ways to add products to your Business Profile

●   Doing it manually with the help of a Product Editor.

●   Using the Pointy app with the help of the Point of Sale (POS) system.

●   In order to preview how products will appear on the screen, to customers on Google Search, the managers must click on ‘See it on Google' before uploading.

Shopping Ad Policies By Google

Here are some required guidelines, Shopping Ad Policies by Google that retailers and advertisers who are interested to add products to their Business Profiles.

Google does not allow regulated products such as:

Alcohol

Gambling

Tobacco

Financial services

Unapproved supplements

Pharmaceuticals

Health & medical devices

Why Google Care?

It is because allowing shoppers to browse or go through items along with their prices before they walk into a store, can help increase sales and visits from both new and returning customers.

With the fast approach to holiday season shopping, advertisers and retailers are allowed to add products to their Google Business Profiles, wanting increased visibility, should do so as soon as possible.

Conclusion

There you go with the GOOGLE BUSINESS PROFILE GUIDELINES UPDATED TO INCLUDE PRODUCTS blog, from the best digital marketing company in Kolkata, Esspesoft. Click the link to know more about us, as we can help, esspesoft.com

It is requested for all the advertisers and retailers maintain the decorum Goggle guidelines have. Happy selling. 

What is SEO?

 

SEO

SEO stands for “search engine optimization.” Meaning it is the process to improve your site in order to increase its visibility when people search for something on Google, Yahoo, or Bing. 

What is B2B? 

B2B stands for business-to-business model Businesses and organizations trade goods and services. 

A business joins hands with another business in order to provide the raw materials that are needed to manufacture a product.

Difference between SEO and B2b 

B2B 

Keywords maintain high CPCs

Diplomatic content 

Always focus on low-volume keywords 

Almost no social media marketing 

Content is only for decision-makers. 

SEO 

Keywords maintain low-CPCs

Funny or emotional content 

Aims at high-volume keywords 

Always into social media marketing

Contents are for broad audiences. 

So if you want to contact the best SEO company in Kolkata then contact us.

7 Useful Infographics For Web Designers

Web design

Infographics are a great way of putting information chronologically in a presentable manner which is eye candy for viewers. 

Infographic if done properly, is beneficial. People tend to read and know about things when they are put up in an interesting way. 

In this blog, Esspesoft will discuss the 7 useful infographics for web designers. To know more about creative infographics and how to implement them, keep reading the blog to the end.

7 Useful Infographics For Web Designers

Comparison infographic

These infographics contrast and compare more than two different topics. A comparison infographic allows the reader to look through trough the pros and cons as well as the differences and similarities being compared between two topics or more. 

Interactive infographic

There are always graphs and charts in interactive Infographics. It also adds dynamic elements that include questions or pop-ups. A web design company in Kolkata has created good examples of interactive infographics. 

Timeline infographic

This particular infographic describes the entire story in chronological order. Whenever you are mentioning the history of the brand and its products by using a timeline infographic, people will eventually show interest to read the entire information, because it is easy to read and good to look at. 

Visual resume infographic

Generally, recruiters take six seconds to scan each and every resume. Meaning a jobseeker only has 6 seconds to impress a stranger. This infographic is an infographic that shows your CV which should have all your information in a way that would make it look unique. 

Data visualization infographic

This infographic is used when data is displayed in graphs or charts. Sometimes looking at data turns boring or confusing. Therefore, using the visual way to present your information to your user is a whole lot better experience and also increases the effectiveness. 

Visual article infographic

This one allows a writer to make their writings visual instead of depending on the heavy and long text. The visual article infographic contains a lot of visual content of the article. This infographic makes it easier for the user to get the information correctly and easily. Instead of reason for hours to know the gist, they can get bullet points from here. 

List-based infographic

This one contains contents that are in a list format. List-based infographic concentrates on content that is need to be read in a specific order. The best Web Design Company in Kolkata is known for its proper and selective way of making infographics that would benefit the users. 

Conclusion 

There you go with Esspesoft’s blog on 7 useful infographic ideas for web designers. If reading becomes fun to the users then almost anything can be presented. Using infographics will become informative and interesting for the users. 

The Best and the Only Social Media Strategy for Your Business.

Social Media Marketing

We have been in social media marketing for a long time now, and if there is one thing that always strikes out and makes a strategy unique, it is its simplicity. From years of experience, we can tell you that effective strategies are usually simple, and for a strategy to be effective, it does not need to be complicated.

For us, social media marketing is not about gaining followers and increasing the numbers on your profile page; it is about generating true value, tangible results and sustainable income streams. There is no point in having millions of subscribers if it does not translate to a real hike in your revenue.

So what can you do to grow your social media as well as your revenue?

You just have to follow our simple advice, and you will see real results, real soon.

1. Post consistently: The importance of post consistency can never be overstated. It is the most important step when it comes to growing and generating leads on social media. By its very definition, social media moves swiftly, and content gets old very soon. In this dynamic and fast-paced virtual world, consistent posting gives your brand a sense of reliability.

2. Focus on customers, not just audience: It doesn’t matter if you have 100k followers on Instagram if none of them will ever buy from you. One of the biggest mistakes we make while trying to grow on social media is focusing solely on the audience rather than on our potential customers. Create content for the people who will enrich your business, not people who are just there to chill.

3. Build a community: There is nothing better a business can do to gain a real connection to people and give them something to belong to than to create a social media community. Maintaining a connection with your clients through social media communities may be the finest option. 

You broaden your visibility and reach when interacting with your social media followers on their terms. A community of devoted clients can significantly improve your company's performance and help it stay in the market for a very long period.

Following this simple advice is all you need to get started, make real money on social media, and accomplish your business goals. Contact us today!