Responsive Website Design Best Practices in 2024

 

An approach to responsive web design focuses on upgrading the user experience upon accessing it from different devices. Aiming to create a responsive design omits the effort of designing separate websites for every device type. Responsive website design ensures that the website provides a consistent user experience by adjusting automatically to the screen size of the user’s device, no matter what device they are accessing the website from. As a websitedevelopment company in Kolkata, we know what it takes to ensure a responsive website design and would thus like to share some insight on the best practices of responsive website design in 2024.

Scalable Vector Graphics (SVG)

Using SVG for the graphics elements in your websites contributes largely to ensuring responsiveness. SVG is different from other formats, such as JPEG or PNG, because it is an XML-based vector image format. SVG graphics are defined by mathematical formulas that define the shapes, lines, and image colour.

 

The best thing about using SVG is that it is flexible in any dimension without losing quality. SVG will resize to any screen size or dimension, and it doesn’t matter if you decrease or increase the size of an SVG image; its shapes and lines remain sharp and smooth.

 

SVG images are useful to ensure accessibility for users with disabilities because they can be accessed by assistive technologies. It also supports text alternatives, which allow screen readers to accurately describe content.

Layouts and Fluid Grids

Implementing fluid grid systems can help create flexible and adaptable layouts. Using fluid grid systems such as CSS Grid or Flexbox ensures that content gets adjusted automatically to different screen sizes and orientations.

 

Being a website design company in Kolkata, we always prefer using a fluid grid system, as it divides web page layout into columns and rows. Fluid grids are different from fixed-width grids in that they use relative units to define column width instead of having a set pixel width. The unit in fluid grids uses percentage as a unit to define columns, allowing the grid to adjust and resize automatically according to the available screen width.

 

Fluid grids and media queries are often used together to make the layout more refined for different device types. Further, using fluid grids also emphasises using fluid images, in which images can be set to a maximum width of 100% within their containers so that they can be proportionally scaled with the layout. This helps images stay at their maximum size on different screen sizes.

Mobile-First Approach

From our experience as a website design company in Kolkata, we know the importance of a mobile-first approach before the increase in the use of smartphones among users. Optimising your website for smartphones involves minimising the use of resources and omitting unnecessary scripts and complex layouts. This contributes to enhancing website speed and improving overall performance for both mobile and desktop.

 

Mobile-first approaches ensure that the content and graphics elements of a website get adjusted to the different screen sizes of mobile devices. Further mobile-first design also blends with SEO best practices and guidelines. Search engines prioritise mobile-friendly websites more than anything and rank them higher in the search engine results pages (SERPs).

Typography

Typography is another important consideration when aiming for responsive website design. It is important to make sure that the typography is readable and legible on all types of devices. Choosing fonts that are eye-pleasing and go well with your brand can be an extra advantage. It is recommended to use units such as em or rem for font sizes rather than fixed pixel values, as it helps text adjust to different screen sizes.

 

Our best website designers in Kolkata always make sure to maintain a typography hierarchy to guide users throughout the content. It is better to use different font sizes, weights, and styles as per the different levels of importance. It is also necessary to adjust the size of touch targets for any kind of interactive element.

Dark Mode Optimisation

Dark mode has become a popular trend in recent years for creating responsive websites. This encircles using dark colour schemes in website design approaches. Dark mode aims to ensure smooth readability in low-light conditions.

 

Dark mode optimisation deals with designing a visual hierarchy within the elements of the UI by using different shades of dark colour and keeping the focus on key content and interactive elements. One of the most important things to consider is that there should be an option to switch between normal mode and dark mode.

 

Images and media elements also need to adjust to the dark mode that can blend with the overall colour scheme. This can be done by altering the brightness, contrast, and saturation of images so that they are not too bright under low-light conditions.

 

Esspesoft is one of the best website design companies in Kolkata, providing the best and most affordable website design services in Kolkata. Our team of the best website designers is dedicated to catering to your unique branding needs and implementing those into a stunning website. We are not just an agency but your strategic partners, providing you with good support and maintaining transparency in communication, guidance, and updates throughout and after the development life cycle.

 

SEO Services Unleashed: Maximizing Visibility and Reach Online

 

Thinking of enhancing your business’s online presence? SEO services may be the answer! It is the best option for small businesses and start-ups to make their online visibility prominent. SEO not only contributes to attracting more users to your website but also lets you attract specific users who are interested in your business. This way you not only enhance your website’s online visibility but also witness business growth. However, sometimes it becomes financially challenging for businesses to invest in SEO services. Thus, Esspesoft, the best SEO service provider in Kolkata, provides the most affordable SEO services in Kolkata. In this blog, we are going to explore how SEO services maximize your website’s online visibility.

 

Benefits of SEO for your website

 

Investing in professional SEO services in Kolkata can benefit your business in many ways. In this section, we are going to explore how SEO help enhance your website’s performance and makes a measurable impact on business growth.

 

Driving organic traffic: Using the right SEO techniques helps in attracting your targeted audience to your website. Optimizing the content of the website, structure and technical elements helps boost the website’s visibility and rankings on search engine results pages (SERPs). Higher ranking results in increased organic traffic as more users tend to discover your website.

 

Reaching to targeted audience: One of the best advantages of effective SEO practices is in its role in attracting targeted audiences. Implementing the right keyword strategy into the content of your website and optimizing your website content and metadata contributes to attracting ideal audiences who are searching for your products and services relevant to your business.

 

Better user experience (UX): UX is an important success factor for SEO. It means that an effective SEO strategy involves enhancing the UX of your website. Better UX encourage people to stay longer on your website overall increasing engagement of the website. Some of the way to optimize your website for UX involves enhancing site speed, making your website mobile responsive, using intuitive navigation and many others.

 

Branding: This is another important advantage of SEO as optimizing content by keeping in mind your business’s identity contributes to creating trust and credibility within the audiences. By this, you can promote positive brand awareness of your business through your website. It is also possible to create high-quality backlinks from authoritative websites which help search engines to recognize your website as a trusted source of information.  

 

Some of the best SEO practices

 As an experienced SEO Company in Kolkata, we would like to share some of the best and most effective SEO strategies we use to enhance your website’s visibility.

 

Keyword optimisation: It helps in targeting audiences who are searching for businesses relevant to yours. Keyword research is the foundation of SEO and its implementation within the content of websites is the main challenge that needs expertise and attention.

 

On-page optimisation: This strategy involves optimising various elements of websites such as meta tags, headings, and content structure. The appropriate implementation of keywords and outlining an organised structure for your website benefits in increasing its relevancy in search engines. 

 

Off-page SEO: This involves creating valuable backlinks to gain exposure through various channels. These channels are mostly other websites, news outlets, or social media platforms. Right off-page SEO technique helps in driving traffic relevant to your business. There are various other off-page SEO strategies such as content marketing, Local SEO, reviews and events.

 

Technical SEO: This strategy focuses on the back-end aspects of the website. It involves ensuring that the website does not violate any search engine guidelines, optimizing site speed, mobile-friendliness, and other functions of the website.

 

Content strategy: This strategy is another important part of SEO that influences your website’s ranking in the SERPs. Content on your website should follow the guidelines of search engines. Content that is informative, well-written, and engaging gets more attention from search engines. On the other hand apart from on-page content strategy backlinks are also useful in representing your business as a brand in various other platforms.

 

Esspesoft understands that it can be challenging for some businesses to invest in SEO as its results often take too long to become effective. Some businesses also think that SEO does not give any satisfying results. To solve this problem we have come up with the best solution, we provide the most affordable SEO services in Kolkata, with a vision of elevating your local business’s online visibility. We do not make unrealistic promises but rather maintain transparency in communications and SEO audits. We not only provide service rather we aim to become your strategic partner by deciding strategies together, sharing SEO audits, and providing support and guidance. Visit our website and contact us for more information.

Creating engaging visual content for social media marketing

best social media marketing companies

How to Make Engaging Visual Content for Social Media Marketing Visual content is an essential component of social media marketing. It can aid in effective message transmission, engagement, and attention grabbing. In this blog entry, we'll investigate how to make drawing in visual substance for virtual entertainment promoting. Alongside we will also guide you to the best social media marketing companies. This has an important role to play in your brand . 

1. Characterize Your Image's Visual Style,The most vital phase in making drawing in visual substance is to characterize your image's visual style. The combination of colors, fonts, images, and other visual elements that make up your brand's identity is your visual style. By characterizing your visual style, you can make steady, conspicuous visual substance that reverberates with your crowd. This can also be done with the best social media marketing companies. 

2. When creating visually appealing content, it is essential to have a solid understanding of your target audience.  When you get hold of the best social media marketing companies it becomes smooth for you to distinguish between the best and the rest. You can tailor your visual content to the needs of your audience by gaining an understanding of their preferences, interests, and behavior. You might want to use more trendy imagery and colors, for instance, if the majority of your audience is young adults.

3. Utilize Great Visuals ,Utilizing great visuals is fundamental for making connecting with visual substance. Inferior quality pictures or illustrations can seem amateurish and switch off your crowd. Make use of graphics and images with a high resolution that are crisp, clear, and of high quality. Also, make use of available best social media marketing companies in this case. 

4. Keep It Straightforward,Straightforward, clean plans are bound to be viable than occupied, jumbled plans. Keep your visual substance basic, with clean lines and insignificant interruptions. This will assist with concentrating on the message you are attempting to pass on.

5. Make Use of Video Video is a growing trend for visual content on social media. Video content can be more engaging than images or graphics, and it gives you a chance to give your audience more information and keep them interested. Use video as a component of your visual substance methodology to build commitment and direct people to your site.

In conclusion, successful social media marketing relies heavily on the creation of visually appealing content. Also , it relies on how perfectly you hold the best social media marketing companies. You can develop a strong visual content strategy that resonates with your audience and achieves your marketing goals by defining your brand's visual style, knowing your audience, using high-quality images, keeping it simple, and using video content.

Using social media analytics to improve your marketing strategies

top social media marketing company in Kolkata

Social media  investigation provides an abundance of data to brands looking to enhance their marketing strategies. Brands can improve their social media presence, discover growth opportunities, and gain insight into their audiences by analyzing social media data. How to use social media analytics to improve your marketing strategy, especially with the assistance of a top social media marketing company in Kolkata, is the topic of this blog post.

Characterize Your Objectives

The most vital phase in utilizing online entertainment analysis to enhance your promoting strategy is to define your objectives. What do you hope to achieve with your presence on social media? Are you aiming to increase brand awareness, drive traffic to your website, or generate leads? By partnering with a top social media marketing company in Kolkata, you can concentrate on the metrics that matter and identify areas for improvement, aligning with your goals.

Identify the Metrics to Monitor Once your objectives have been established, you must identify the metrics to monitor. The measurements you choose will depend on your objectives and the virtual entertainment platforms you are utilizing. The engagement rate, reach, impressions, click-through rate, and conversion rate are among the most frequently monitored metrics, which a top social media marketing company in Kolkata can help you analyze effectively.

Make use of tools for social media analytics. Tools for social media analytics give you valuable insights into how well you are performing on social media. There are a variety of analytics tools on platforms like Hootsuite, Sprout Social, and Google Analytics that can assist you in tracking metrics, recognizing trends, and gaining insight into your audience. By partnering with a top social media marketing company in Kolkata, you can leverage web-based entertainment analysis tools to enhance your virtual entertainment presence and improve your marketing strategy over the long run.

Analyze Your Audience To develop successful marketing strategies, it is essential to comprehend your audience. Social media analytics, when employed in conjunction with the expertise of a top social media marketing company in Kolkata, can reveal demographics, interests, and behavior of your audience. By analyzing your audience, you can create campaigns that resonate with your audience and tailor your content to their preferences, maximizing the impact of your marketing efforts.

Optimize Your Content For Better Engagement and Performance Social media analytics can also assist you in optimizing your content. By examining the performance of your content, with guidance from a top social media marketing company in Kolkata, you can identify what works and what doesn’t, and make data-driven decisions about your content strategy. This iterative process may result in better outcomes for your brand and more successful social media campaigns.

In conclusion, brands seeking to enhance their marketing strategies can benefit from the insights that social media analytics provide, especially when partnering with a top social media marketing company in Kolkata. By defining your objectives, choosing the metrics to monitor, utilizing tools for social media analytics, analyzing your audience, and optimizing your content, you can take your social media presence to the next level and achieve your marketing objectives effectively.

 

7 SKILLS A GOOD CONTENT WRITER NEEDS

Content Writting

To produce high-quality written content that is engaging, informative, and relevant to the target audience. Esspesoft, content writing services in Kolkata focuses on hiring the best content writer across. 

They focus on the following eligibility

7 skills a good content writer needs

Excellent writing skills: A content writer should have a strong command over language and be able to write well-structured, error-free, and engaging content.

Research skills: Good content writing involves thorough research, and a content writer should have the ability to find and analyze information from reliable sources.

Adaptability: A good content writer should be able to adapt their writing style to fit different audiences, industries, and formats.

SEO knowledge: Search engine optimization (SEO) is important for getting content noticed online. Content writers should be familiar with basic SEO techniques and how to incorporate them into their writing.

Time management: Content writing often involves meeting deadlines and managing multiple projects at once. A good content writer should be able to prioritize tasks and manage their time effectively.

Attention to detail: Content writers need to pay close attention to details such as grammar, spelling, and punctuation, to ensure that their content is error-free.

Creativity: A good content writer should be able to come up with fresh and creative ideas for content, and be able to present information engagingly and compellingly.

Communication skills: Content writing often involves collaborating with clients, editors, and other team members. A good content writer should have strong communication skills to effectively convey ideas and receive feedback.

Organization: A content writer should be organized, keep track of deadlines, and be able to manage their work effectively.

Continuous learning: The content writing landscape is constantly evolving, and a good content writer should be willing to learn new techniques, tools, and best practices to stay current in the field.

What are the factors which are leading to the growth of digital marketing?

Digital Marketing Company

There is a constant evolution in the marketing world, not to mention the increased popularity of social media, enhanced automation, and customer-centric campaigns. Customers are getting more demanding with the education they are getting online, and the best digital marketing company in Kolkata needs to level up its game. 

Digital marketing can be improvised with the advent of technology and digital marketing techniques, according to buyers’ patterns, personal preferences, and behavioral history. 

This blog, by the digital marketing company in Kolkata, will help you understand the factors that lead to the growth of digital marketing. 

5 factors responsible for the growth of digital marketing 

This section has been elaborated by the digital marketing company in Kolkata, on Technology, content and storytelling, mobile platforms, growth hacking and reviews, and social media. Read to the end of the blog. 

Technology

The first thing to mention is technology. With the help of AI and Chatbots running the customer service segment, it is impossible to deny the importance of artificial intelligence that has empowered live chat tools. 

This particular software lessens the stress of repeated tasks and helps customers receive relevant and instant responses. Many companies now resort to Whatsapp, Facebook Messenger, and Slack in order to create their own personalized bots for keeping customers happy and satisfied. 

Content & Storytelling

Content is indeed king. Interesting,thought-inducing, informative content is a vital part of digital marketing strategies. Entrepreneurs, aiming to make a mark on their new brand, must consider developing engaging content that grabs the attention and retains buyers for longer durations. 

The perfect content on social media channels at the right time will lead you to huge traffics, making customers aware of transparency and brand values.

Mobile platforms

For customers who spend most of their time on their mobile devices, mobile marketing becomes another field that needs concentration. 

With a basic yet effective mobile strategy as well as a website, digital marketing companies, like the best digital marketing company in Kolkata benefit from various phone applications like text messages, Whatsapp, or even payment gateways.

Growth hacking and reviews

Video marketing tools and SEO form an essential part of growth hacking, which will inevitably grow and scale one’s business. The number of reviews is a different factor that Google considers while giving a rank to your website. 

This is essential, and companies should keep their focus on efforts as well as the number and quality of Google reviews, Yelp reviews, Facebook reviews, etc.

Social media

Social media presence is important and significant nowadays, no way one can ignore it and grow their business. Whenever any customer hears about a company, they look it up on social media. 

Its presence, being there means authenticity. With the help of healthy and active social media accounts, businesses can have prolonged customer engagements, existing customer retention, and new customers.

Conclusion 

There you go with What are factors which are leading to the growth of digital marketing? by the digital marketing company in Kolkata. 

If this blog has made you ask more about the factor that leads to the growth of digital marketing and how you can implement it on your brand, do not forget to visit our website https://www.esspesoft.com/

How content writing services can help you achieve your business goals

content writing services in Kolkata

A good content writing service is one of those major habits, where the more you use it the more you will have the need for it, or see the potential in it. 

For instance, you have hired a content writing service that delivers you some of the blog posts, but then you notice among some of the blogs can be used for press releases, while others can be used in a brochure. 

That's the beauty of content writing, you get all in one. At least that's what you will get from the best content writing services in Kolkata

This blog, by the best content writing services in Kolkata will give an insight into what a written piece of content can do for your business through a content writing service. 

5 reasons to choose content writing services in Kolkata

This section is all about the reasons, you will be enchanted to use for your business boost.

It Initiates your expertise 

Detailed articles and blog posts are great ways to demonstrate your learnings and establish your proficiency. The catch among them is to build your reputation to show passion for your service and products. This gives the audience the confidence to make a purchase from you than from your competitor. 

Build a voice for your brand 

Putting effort into building an amazon product, so that it can initiate your company’s voice on social is the best way to spread awareness of your name. If you have already made it to this stage, then it’s time for you to hire the best content writing services in Kolkata, for developing the right tone to interact with your audiences. 

Make your product understandable 

Content writing is a way to make sure that consumers truly understand the service or product, you provide. When you are into something all day, you know it back to front. It’s obvious for you to think that your customers will understand the product just like you do, but in reality, they need more details and an introduction to its benefits and products. 

Describe your company confidently 

Website writing has always been a catalyst for a accompany in order to understand and define its ethos and values. A few businesses already know this, many businesses start in the hope to pursue a specific mission. On the contrary, many just don’t even bother, they simply present a product or service without defining any values. The choice is yours. 

Reach new prospects 

The digital age needs you to share your expertise more broadly than staying within the confines of your website. Meaning initiating a proactive guest posting strategy in order to pop your company’s name all over the internet.