5 Mistakes to Avoid in E-commerce SEO

E-commerce SEO

SEO is known as Search Engine Optimization. It is used by hundreds of thousands of eCommerce websites across the world. Among many, the top SEO company in Kolkata sells the same services or products. 

No matter how many platforms sell the same you will find one particular website that’s ranking higher in the search engine results compared to others. 

If you find your competitor ranking higher than you, instead of losing your mind, find out what they are focused on that you are not. 

In this blog, the best SEO agency in Kolkata will talk about 5 mistakes that you should avoid in eCommerce SEO. read to the end to know the mistakes and learn from them. 

5 mistakes to avoid in eCommerce SEO

Here are 5 common mistakes that you have doing. 

• Slow website pages

• Low-quality content

• Duplicate content

• Poor mobile-friendliness

• Zero product reviews

Slow website Pages 

This is the first mistake you have been doing, for which your website isn’t ranking on Google. 

For instance, would you like to wait on the page after clicking a website link? No one does. In this digital era, people are busy in the rat race, therefore leaving no time for patience. 

The best digital marketing company in Kolkata suggests making your website on user's demand. If the users feel they have to wait for more than 2 seconds on your loading page, they will leave and their choice of clicking on another website link makes you lose the rank. 

Things that slow down your pages are large images and redirect chains. 

low-quality Content 

Who would like to see content that is poor in images, videos, and written content? Then why upload low-quality content on your website? 

Some blunders are: 

• Copied contents 

• No description for your products or services 

• Not using properly optimized titles

• Not optimizing their meta descriptions 

Irrelevant or low-quality content can harm your website's reputation and become an obstacle to ranking on Google. Avoid these blunders and you are good to go. 

Duplicate content 

According to the on-page SEO service in Kolkata, this mistake is made by most eCommerce platforms. 

If you have several links that point to each of these different colors, your store will be noticeable as having duplicate content by search engines.

This might not harm your entire website's SEO, but it will have other implications. Google will index only 1 and de-index the rest.

Mobile un-friendliness 

Mobiles are a mini version of computers nowadays, they are built with a lot of storage and other important business features nowadays. 

It will be a non-professional move if you do not focus on mobile-friendliness for your website, Users always want the best experience out of websites, especially eCommerce websites. 

To deprive them will be depriving your benefits and chances of getting ranked on Google. 

Reviews 

This is an integral part of eCommerce platforms. Not having any reviews of your services or products will harm your website. Consumers do not just buy products or services, because they just want to. 

They do look for reviews, or how many stars your products or services have gained over the years. By doing this, they understand your company's seriousness and rely on you. 

Review matters the most, and ask your purchasers to give feedback. And make a page where they honestly talk about your products, in that way you can improve if necessary. 

Conclusion 

There you go with 5 mistakes to avoid in eCommerce SEO by the Top SEO company in Kolkata. 

Read and understand but for professional help with no mistakes visit our website www.esspesoft.com. 

3 killer Facebook Ad Types You Probably Aren't Using

Facebook Ad

 Introduction 

While the hub is riddled with several examples of huge brands and creative teams, launching clean stuff on Facebook can be a bit difficult to execute. But for the companies with Facebook advertisement Kolkata, execution is going to be simple. 

That doesn’t mean you have to keep in touch with the same old static image creative 

In this blog, with the help of Facebook advertisement Kolkata, we will give you a walkthrough of types that will help you grow your business. 

3 killer Facebook Ad Types you probably aren't using

Here we give the three killers Facebook Ad types, for anyone to use in a proper way. 

Offer Ads

You’ve structured your account perfectly, and your audiences have achieved peak just fine. But you are still struggling to move units. 

Well, sometimes you just need to start a fire for people to quickly act. And, for many browsers with a bargain-starved mentality, a good old-fashioned promotional discount does the purchase job.

So why not give them a taste of Facebook ads? 

Video Ads

According to, Facebook advertisement Kolkata people have been spending five times longer looking at videos than any static content. Both on Facebook and Instagram. This happens because of the fact that more than 100 million hours of video are received by users on Facebook every single day.

Images and carousels are effective, no doubt. They are the tools for brand building, lead generation, and sales. But nothing attracts like the scrolling masses of videos.

Messenger Ads

Last but not least, Facebook also has messenger ads.

What is that? Let's read quickly!

Messenger is the one that takes advantage of the majority of us having no interest in picking up the phone, while most folks would like talking over texts. “It’s the only way to sound what they exactly want to sound”, says companies with Facebook advertisement Kolkata.  

Therefore messenger ads do work fine. 

Conclusion 

There you go with 3 killer Facebook Ad Types you probably aren't using, by Esspesoft, Facebook advertisement Kolkata. 

Just like mentioned in the introduction section that Facebook ads are sometimes difficult, you may be able to do it on your own, but professional help is always a bonus for you and your business. 

Visit our website to know more, www.esspesoft.com 

SEO blog writing benefits for Bloggers- SEO service provider in Kolkata

 

SEO

INTRODUCTION 

SEO blog writing is the main aspect of any blog, especially when it is related to a business. This blog, by the best SEO service provider in Kolkata, will guide you all the way to the benefits of writing blogs with the help of SEO. 

Salespersons, bloggers, and marketers must understand the importance of SEO while running a successful business and a website. SEO is search engine optimization, which practices optimizing your website as well as blogs in a way that whenever an individual searches for specific phrases in the search engines, your website or blog pops up. 

The best SEO service provider in Kolkata gives you a whole blog to read and know how it all works. Read to the last for more information. 

WHAT IS SEO BLOG WRITING?

SEO blog writing is the way of using the right words on your blog that people search on the internet. Words that you use on the blogs are known as keywords, and you need to choose the right one in order to target the right SEO keywords for optimizing your blog SEO. 

An SEO-optimized blog will always benefit you by showing up in the search results of a search engine. A higher search ranking is what bloggers write for, and SEO is the path to that ranking. 

If you don't consider using SEO,  then most certainly forget about getting any organic traffic. You can definitely run ads in order to be found, but that would mean spending a lot of money to just reach the audience. 

4 SEO BLOG WRITING BENEFITS - SEO SERVICE PROVIDER IN KOLKATA 

The primary source 

You might be thinking of running ads or social media campaigns in order to let traffic give your profit. The best path suggested by the best SEO service provider in Kolkata is to t focus on SEO-friendly content. If you can do it properly it will bring you traffic and will save you the money you might have to spend on ads. 

Leads to higher conversions 

If your writings continuously rank on search engines, audiences will become aware of your company’s presence. You do not get ranked like that, it must have volumes about your quality. If you do, it will eventually increase your reputation and credibility. A higher ranking is equal to people visiting your website often. 

Pocket-friendly attitude 

As we now know, SEO allows getting organic traffic on your site without asking for any penny. Therefore it also helps you save your sources and invest your hard-earned money somewhere where it needs to but not in advertisements. The essential part of inbound marketing is SEO. 

A long-term marketing strategy 

It’s fantastic to see your blogs reaching the first page with the first position in a SERP of a search engine in a few months, isn't it? The interesting part is all you have to do is repeat the process, which you went t through for reaching the first position. 

HOW TO WRITE SEO BLOGS 

In this section, the best SEO service provider in Kolkata has listed some tactics, for bloggers to follow while writing an SEO blog writing: 

Use headings to your benefit

Write for humans, not search engines

Add alt text to images

include keywords in your meta description

Optimize your content for featured snippets

Resist the urge to keyword stuff

Aim for scannable, longer posts

Compress images for fast page load speed

Design a link-building strategy

Link to other posts on your site

Link to high-authority websites

CONCLUSION 

There you with 4 SEO blog writing benefits for Bloggers- an SEO  service provider in Kolkata. 

In theory-based knowledge, this blog will help anyone interested in writing SEO blogs. But for professional language input and aesthetical sense, one must consult with the practical theory, hence Esspesoft, to know more visit www.esspesoft.com 

Why your small business should be on Youtube?

 

No one can deny that video is a popular medium, only set to grow more and more. If you are thinking of making content for your small business on Youtube then you should post them. 

The stats state that Youtube gives your small business to grow at a mere 9%. 

In this blog-cum-infographic, the best digital marketing company in Kolkata will discuss the reason for using Youtube for your small business. To know more read til the end. 

HOW YOTUBE HELPS IN SMALL BUSINESS 

It is the second-largest search engine. 

The first is Google and the second is Youtube. People who do not get the exact answer from Google tend to shift to Youtube and Youtube has all the answers doesn't matter how complicated the search is. 

Youtube is the most visited site after Facebook and Google. 

When Facebook came into existence people started learning social activities. When Google came people started gaining knowledge on various topics. But still, some questions are answered in a limited way on Google, hence Youtube. 

It is also the second-largest social media platform 

Youtube has made its way to become the second-largest social media platform as well. Just like social media, one can promote their brands with the help of influencers pr by running ads on Youtube. Just like any other social media platform, Youtube offers people to talk about their products and services in an elaborated way. 

By the year 2023 90% of the internet traffic will come from videos. 

The stats say so. In 2020 80% of the internet traffic came from videos. Since it was a new thing for everyone, to be able to adjust to video content, it took time, and now, the next year it will rise to 90%. 

Companies that create video content get 41% more traffic.  

Companies have learned the importance of Youtube-generated traffic, and therefore they used strategies to build video content to drive more and more traffic. Believe it or not, it does.

Conclusion 

There you go with the benefits of using Youtube for your small business. For professional help, the best digital marketing company in Kolkata is always at your service with loyalty and reliability. 

Visit our website to know more www.esspesoft.com